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Pending / Future:
• Data Security & Privacy Audit to be planned.
• On-Line payment functionality to be used by events.

Social Media and Marketing

Established a partnership with a SRIKA - a Digital Marketing Agency. Their focus in for “Not
for Profit” organisations. The Aim is to enrol them as partners for ISABS Marketing, Branding and
Communication.
In year 2020, they successfully delivered campaigns for ABS Summit and Resurgence 2021 giving
us a big leverage in terms of out-reach and participation interest both in India and Internationally.
A working process was established with the Agency for :

• Consistency of Collateral Designs across various mediums (Website, Posts, Brochures, etc)
• Marketing Messaging / Content done with users in focus
• Focus on Branding of ISABS not just events.

• Digital Marketing as an enabler for Outreach to wider audiences
• Social Media Campaign to generate Leads
• Process to follow leads generated and hand-holding till closure through registration.

• Web-Site Design and Marketing campaigns interlined.
• Concept of Landing Page utilised to ensure highest conversion of website visits.

Digital Transformation Team played the role of:

• Anchoring the activity
• Facilitating transfer of ISABS needs and “essence” to the partner
• Ensuring implementation is done keeping the asks for all stakeholders in mind.

Learnings :
• consistency of branding, theme & content;

• design expertise in look and feel of the collaterals and campaign posts;
• Marketing expertise in design and deployment of campaign
• Sales process closure (team of volunteers for ABS Submit)
• vendor management in terms of rationalisation, re-use and expertise

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