Page 11 - Annual Report 2020
P. 11
- Data Security & Privacy Audit to be planned.
- On-Line payment functionality to be used by events.
- Listing and documentation of all Digital Infrastructure along with access control to be
done for easy reference and ease of information transfer across role holders.
Social Media
Done:
- All Social Media pages active (FB, Instagram, LinkedIn, YouTube)
Regular posts about ISABS, its offerings and generic ABS related topics.
- Campaigns for UDAAN events run.
- Made Promotional videos in Indian Languages by PMs
Testimonial Videos shoot with past participants.
Helped in developing Flyers/Brochure with a Vendor
Social media advertising (boosting) through a Digital Marketing Vendor.
User engagement on ISABS Website and Social media pages grew by more than 100%
- Attempt is to make a COE (Centre of Excellence) for Social Media & Digital Marketing.
And the aim is to leverage on the learnings from various campaigns to help future
ISABS events in terms of consistency of theme, content & branding; design expertise
in look and feel of the collaterals and campaign posts; vendor management in terms
of rationalisation and re-use of vendors, both designers and marketing vendors;
thereby encashing of the learning curve over the events.
10 www.isabs.org
